Ice Cream Factory
In the heart of Perth CBD
There’s nothing subtle about Ice Cream Factory and that’s exactly why it works. Built on the bones of a former industrial site, this sprawling, high-energy venue has become one of Perth’s most recognisable event playgrounds. Equal parts festival, warehouse, and immersive experience, it’s a space designed for scale, movement, and moments that don’t sit quietly in the background.
Spanning over 7,000 square metres, Ice Cream Factory is a multi-zone venue that blends indoor and outdoor environments into one cohesive, high-impact experience. Open-air dance floors meet warehouse-style interiors, while pop-up bars, food activations, and branded installations are layered throughout the space. It’s not a single room with a layout, it’s an environment you move through, discover, and interact with.
Originally launched as a summer festival concept, the venue has built its reputation on delivering large-scale, fully immersive events that draw thousands. Think live music, electronic acts, creative installations, and unexpected elements at every turn. From elevated viewing decks overlooking the Perth skyline to adrenaline-fuelled activations like the Red Bull Zipline, the space has a track record of turning events into experiences people talk about long after they leave.
What sets Ice Cream Factory apart is its ability to transform. The venue is built from the ground up to be reimagined, making it ideal for corporate events, brand activations, large private functions, and major celebrations that call for something beyond the traditional. Its flexible layout allows for multiple zones, staged programming, and seamless integration of entertainment, food, and brand presence.
With a history of partnering with major national and international brands including Red Bull, Uber, Bumble, and Smirnoff, Ice Cream Factory is well-versed in delivering high-impact, experience-driven events that resonate with modern audiences. It’s a venue that understands engagement, not just attendance.
At its core, Ice Cream Factory captures the feeling of an Australian summer night, warm air, music carrying across open spaces, and a crowd that’s there for more than just an event. It’s built for energy, creativity, and scale, offering a setting that doesn’t just host an event, it becomes part of it.
Ultimo is proud to be a catering partner for Ice Cream Factory, delivering bold, adaptable food experiences designed to match the scale, creativity, and energy of every event held within the space.
Venue Capacity: Up to 4,500 people
Location: Perth, CBD
